The Role of Marketing Branding Essay Example | Topics and Well Written Essays - 750 words

The Role of Marketing Branding - Essay Example From the case study Fairy’s brand, some of the aspects of the importance of branding can be seen despite the competitive forces in the picture. One of the biggest importance of branding is gaining market share and creating an advantage over the competition. According to Kotler and Armstrong (2008), market branding a product makes sure that the customer knows that the product exists and will always associate it with a particular need. This means that the product will have an edge over competition every time a customer seeks to feel a need relating to the particular product. The branding done by a company on a product will always try to convince the customer that only the product can provide the service required. From the case study, this can be seen where Fairy enjoys market share over competitors. The other importance of branding of a product is to motivate customer loyalty even with the presence of competitors and the advent of new products. With initial customer share, a bus iness can promote customer loyalty by the provision of products that change with time and customer needs, which ensures that the company is not stuck in a bubble. With Fairy products, the company evolved its products with time, ensuring that customer’s remain loyal (Palmer, 2009). ... From the above discussion, it is also evident that effective branding increases the credibility of the business to the final consumer, which ensures that its products gain an advantage in the market. Branding is one of the most important tools that a business can utilize to ensure that the customers understand its position in the market and take a market share over competitors. Even with the advent of technology, market branding helps an existing product evolve to join the new markets available, as in the case of Fairy products which evolved into the dishwasher business. Utilizing Market Orientation Kotler and Armstrong (2008) describe market orientation as a business technique where the company research a customer’s needs and produce a product that is suitable for the customer. This means that market orientation is a customer-focused strategy in the market, where the company focuses on reading customer behavior and producing products suited to fit these needs. One of the basi c market orientation techniques is conforming to customer preferences in production while at the same time producing quality products. From the case study, it is evident that Proctor and Gamble have a market-oriented approach to producing and marketing their products. The best example of this is where Proctor and Gamble realize that customers are tired of stocking up with different variants of low-value products, so they introduce a new variant with a slightly different brand. One of the key ways of developing a market-oriented product is by first understanding that the customer is the key driving force behind every product (Palmer, 2009).  

Hobbes' Leviathan Essay Example | Topics and Well Written Essays - 1500 words

Hobbes' Leviathan - Essay Example The problem, as he sees it, is that there is no overarching 'figure', a being or entity or idea with power to instill awe, to occasion obedience to a greater good beyond the three causes of perpetual war, which he sees as competition, diffidence [fear of attack], and glory [or vanity] [ch13, p2]. Consequently, the lives of people in such a state are famously described as 'solitary, poor, nasty, brutish and short' [ch13, p3]. Hobbes appears to have been influenced in this negative characterization by the civil war raging in England at the time of his writing. He acknowledges that such a state may never have existed 'generally', but that it exists in places where the power to instill awe is absent: Howsoever, it may be perceived what manner of life there would be, where there were no common power to fear, by the manner of life which men that have formerly lived under a peaceful government use to degenerate into a civil war. (ch 13, p4]. More notably, he argues that this state of perpetual conflict exists in societies, such as the native societies of America, where, according to his somewhat distant reading, there are no powers to instill awe and obedience. Hobbes believes that humanity emerges out of this peculiarly solitary, untrusting state - in which justice, being a socially developed concept, does not yet exist (ch13, p4] - through a combination of reason and the passions. Hobbes asserts [somewhat contradictorily] that man's nature, besides being a cause of perpetual conflict with his neighbors, also inclines him to peace: The passions that incline men to peace are: fear of death; desire of such things as are necessary to commodious living; and a hope by their industry to obtain them. And reason suggesteth convenient articles of peace upon which men may be drawn to agreement [ch13, p4]. The 'articles of peace' here mentioned are further developed, in chapters 14 and 15, into nine 'laws of nature'. Of these, Hobbes places the one he considers most important at the head. This law states that 'man ought to endeavour peace' [ch14, p1], as far as he is able to achieve it - and failing this, should seek all the advantages of war. Man's natural diffidence, or fear of attack, as mentioned earlier, would best be assuaged by the creation of a peaceful estate, but if this cannot be created, then a preparedness for war, based on the idea that attack is the best method of defense, is the next best option. Hobbes' second law of nature is central to his idea of man moving out of the state of nature into civil society, in that it involves a willingness to restrict individual liberty. He states it thus: That a man be willing, when others are so too, as far forth, as for peace, and defence of himself he shall think it necessary, to lay down this right to all things, and be contented with so much liberty against other men, as he would allow other men against himself [ch14, p2]. With Hobbes' third law comes the important idea of the covenant - what we nowadays translate as 'ontract'. 'Men perform their covenants made', he writes [ch15, p1]. I take

Assignment 2- Juv. Delinquency Essay Example | Topics and Well Written Essays - 1250 words

Assignment 2- Juv. Delinquency - Essay Example Grossman asserts that the major psychological processes that cause violence include classical conditioning, imitation and observation of vicarious role models in social learning, and operant conditioning. Grossman asserts that violence may be caused among children due to classical conditioning process. This happens through what children watch, see in movie theatres across the country and at home, exposing them to horrible, detailed suffering and killing of people. Children also learn to associate such suffering and killing with pleasure, entertainment, favorite candy bar, favorite drink, the close and intimate contact of their date. I think this is true in all manner of reasoning (Grossman, 2009). Children are exposed to horror movies where human beings are slaughtered, butchered. These are then associated with entertainment, and ultimately impact on adolescents. Grossman has also indicated the effect of video games on children in terms of violence. Interactive video games that children play today are composed of firing ranges wit pop up targets and instant feedback. This aggravates children as they learn to target to kill. Vietnam has a stimulus discriminator that is built to ensure that such games only allow shooting under authority, however, what children play as video games do not have such safeguards built in their conditioning. Therefore, they fire to kill at will, and this is impacting negatively on their psychology (Grossman, 2009). Imitation and observation of vicarious role models is another cause of violent behavior among juveniles. Grossman asserts that when children imitate or observe heroes kill, torture, they too like to try the same. For example, models in the Hannibal the Cannibal, and the hosts of horrendous, sadistic murderers, have become major causes of violent behavior among children who imitate them. Children want to associate with them and at the end adopt a violent culture (Grossman, 2009). Generally, I agree with

Hobbes' Leviathan Essay Example | Topics and Well Written Essays - 1500 words

Hobbes' Leviathan - Essay Example The problem, as he sees it, is that there is no overarching 'figure', a being or entity or idea with power to instill awe, to occasion obedience to a greater good beyond the three causes of perpetual war, which he sees as competition, diffidence [fear of attack], and glory [or vanity] [ch13, p2]. Consequently, the lives of people in such a state are famously described as 'solitary, poor, nasty, brutish and short' [ch13, p3]. Hobbes appears to have been influenced in this negative characterization by the civil war raging in England at the time of his writing. He acknowledges that such a state may never have existed 'generally', but that it exists in places where the power to instill awe is absent: Howsoever, it may be perceived what manner of life there would be, where there were no common power to fear, by the manner of life which men that have formerly lived under a peaceful government use to degenerate into a civil war. (ch 13, p4]. More notably, he argues that this state of perpetual conflict exists in societies, such as the native societies of America, where, according to his somewhat distant reading, there are no powers to instill awe and obedience. Hobbes believes that humanity emerges out of this peculiarly solitary, untrusting state - in which justice, being a socially developed concept, does not yet exist (ch13, p4] - through a combination of reason and the passions. Hobbes asserts [somewhat contradictorily] that man's nature, besides being a cause of perpetual conflict with his neighbors, also inclines him to peace: The passions that incline men to peace are: fear of death; desire of such things as are necessary to commodious living; and a hope by their industry to obtain them. And reason suggesteth convenient articles of peace upon which men may be drawn to agreement [ch13, p4]. The 'articles of peace' here mentioned are further developed, in chapters 14 and 15, into nine 'laws of nature'. Of these, Hobbes places the one he considers most important at the head. This law states that 'man ought to endeavour peace' [ch14, p1], as far as he is able to achieve it - and failing this, should seek all the advantages of war. Man's natural diffidence, or fear of attack, as mentioned earlier, would best be assuaged by the creation of a peaceful estate, but if this cannot be created, then a preparedness for war, based on the idea that attack is the best method of defense, is the next best option. Hobbes' second law of nature is central to his idea of man moving out of the state of nature into civil society, in that it involves a willingness to restrict individual liberty. He states it thus: That a man be willing, when others are so too, as far forth, as for peace, and defence of himself he shall think it necessary, to lay down this right to all things, and be contented with so much liberty against other men, as he would allow other men against himself [ch14, p2]. With Hobbes' third law comes the important idea of the covenant - what we nowadays translate as 'ontract'. 'Men perform their covenants made', he writes [ch15, p1]. I take

Transformation of a Korean Bank Essay Example for Free

Transformation of a Korean Bank Essay Question 4 The IT related decisions taken by the Kwangju Bank include the downsizing of the information systems and the reengineering of banking processes, headed by the then chairman of the board for the bank. These were impacted by the competition in the global market in that having employed the former information system, the bank was too was weak compete against the foreign banks in the US, Japan and Europe. The bank could not establish its individual business strategies to stand prominently in the global market for the reason that the information system employed. Hence, all these factors led to the important decisions in the area of information technology (Rainer Watson, 2012). Question 5 Risks The OLTP system is the most significant and critical system of a bank due to its direct linkage to the financial interests of the customers. Any trivial issues in the system may critically impinge on the credibility of the bank. For this reason, downsizing the OLTP system of a bank is a pioneering, yet exceedingly risky venture for any bank (Young, 2011). Opportunities * Catch the attention of customers by assisting them in managing their financial interests rather expediently; * Capable of providing banking services whenever and wherever the customers wish for; * Support electronic â€Å"wallets†, automatic teller machines, self-service terminals, home banking, and commercial banking; * Adequately flexible for helping the development of novel products and the making of more effectual banking decisions Question 6 The new system facilitates the customers in getting better service as in quality and timeliness. For instance, the transaction processing speed has been enhanced considerably from four to six seconds to 0.7-2.0 seconds for every transaction. The bank is now capable of serving customers 7 days a week and 24 hours a day, rather than the typical eight hours. Also, customers have a greater number of financial services to select from since development cycles of new product have been considerably trimmed down from months to weeks (Young, 2011). Additionally, having employed the new system, the bank was capable of reducing the operating costs with optimized performance and pursuing novel strategies of business, more effectively. The new open information system imparts enhanced freedom from the domination of vendors and flexibility, and permits more convenient espousal of new technology. Question 7 The programs had been developed in a bit by bit manner without a general outline. As a consequence, it was very costly and difficult to modify or maintain the programs. Moreover, it was very difficult to efficiently develop novel programs responding to the swiftly modifying market environment. Question 8 The vendors supplying the systems based on mainframes attempted to hinder the project for the order of protecting their potential as well as current markets. The superior personnel at the computer center of the Kwangju Bank were mocking regarding the project since they were uncomfortable with the novel technology. Moreover, academicians who were paid for evaluating the project inferred that undertaking involved a great risk because the technology was not adequately mature. Question 9 Yes, the banking process reengineering had to accompany with the development of the new information system. This is because the banking operations were obstructed by its computer vendors and computer systems. The bank was unable to establish its distinctive business approaches since the existing information systems were incapable of supporting them. Conversely, the expenses on information systems were escalating at a greater rate compared to the rate of escalation of the bank’s returns (Rainer Watson, 2012). References ICFAI Center for Management Research. Learning with cases. Retrieved from http://www.icmr.icfai.org/casestudies/learn_case.htm on Jan, 26th, 2012. Rainer, K. Watson, H. (2012). Management information systems moving business forward. John Wiley Sons, Inc. Young Moo Kang. (2011). International Case Study 3: From a dinosaur to a chameleon – Transformation of a Korean Bank. Dong-A University, Korea. Retrieved from http://www.wiley.com/college/turban/0471400750/international/dino.html on Jan, 26th, 2013.

Impact of Feminism on Public Administration

Impact of Feminism on Public Administration Impact of Feminism on Public Administration Literature Review The article is all about the impact of feminism on Public administration. It discusses the feminism and feminist perspective in Public administration as well. It narrates the role of woman in public administration on the basis of challenges, duties and capabilities of woman with respect to public administration. The article also describes the nature of woman and discusses it in depth with the help of different phenomena discussed in the different other classic articles that were relevant to the topic as well. The article gives a better view of role of women in public administration, their management skills, their thinking and decision making abilities and tries to sum up the impact which feminism imparts on public administration. The article has following sections. Literature Review Integration with article from PAR Case Study Women are the greater part of world population. They are taking part in every course of life at equality with the men. In the west women are also involved in public administration as well and doing their responsibilities in a satisfactory manner. It is really important to understand the natural difference that Nature has drawn between the aptitude of men and women. In general women are far much sensitive than the men so it’s really important for the employers who have women employees, because as compared to men women just don’t like to be bossed and given orders. But when it comes to the public administration women have to follow the orders. This leads us to think about the way and mechanism of giving orders. High ups must realize that they should not make feel their subordinates down and should be very careful and professional while issuing orders. This concept becomes more complex when the subordinate is a woman because if a manager or high rank officer makes a woman feel that she is solely bound to his order. She would definitely show some resentment which can be the violation of deadlines, compromising the quality of work or in worst case it can cause resignation of that woman employee. (Follett, 1926) The most important factor with respect to the impact of feminism’s impact on public administration is gender discrimination. According to Maslow’s theory of human motivation, it’s a basic right of an individual to get a job regardless of the gender. But it is quite tragic that if we analyze this situation in a broader perspective, we come to know that apart from some developed countries in the west, there is huge gender discrimination in rest of the world. Even in the west when the women become the part of the system, they have to face a lot of gender discrimination that really affects their performance and also renders their management skills. (MASLOW). Apart from the way of giving orders and gender discrimination another thing that is relevant to impact of the feminism on public administration is the importance of woman as a resource of an organization. Analyzing an institution in terms of its human resource helps the organization to minimize the differences be tween employees and high ups. (McGregor). After discussing the general things that play a vital role in terms of deciding the impact of feminism on public administration, now it’s important to apply these things in a particular environment that is public administration and bureaucracy. (Krislov, 2003). Women can be good administrators if they are assigned the duties which match their capabilities and address all the differences that Nature has drawn between the men and women. In other words feminism can imparts some good impact on the public administration even if the concept of feminism is understood and conceived properly. Integration with article from PAR It’s been quite a while that in the developed world women are given equal chances to contribute in public administration as well. It is a fact that they are doing their responsibilities in an appropriate manner and many of the women are playing major role in the overall governance of their countries as well. West has done a fabulous job in order to empower the women empowering them with the confidence that they can be the part of government as well and can play a major role to better the overall governance of the country as well. But it’s still a need of time that rest of the world also realize this fact and provide equal chances to women in order to prove their management and administrative skills by playing their role in public administration. The world has become a global village and now the mode of governance has also been modified to a greater extent. Most of the developed countries have realized that it’s all about devolution of power and authority in order to better the overall governance. Devolution of power involves a long series of acts but with our perspective the most important one is to give equal rights to women to serve their country. The most common example of empowering the women is to give them chances to be a part of public administration. Inclusion of women in public administration can be a real good for the all other women in the country as it is a fact that women are much more aware of the problems of their gender and it can be useful to take their input. It is really important to make sure the devolution of power in order to better the governance because it is the need of time as world is evolving at a really faster pace. Hence, the role of government becomes very crucial as it has to take some steps in order to empower all the communities of society in some way. One of the most common ways of doing that is to encourage the inclusion of women in public administration. Case Study How gender affects women’s status in public administration? The case study is relevant to all the discussion done in above sections. It is really important to perceive the effects of gender discrimination on the performance of women who are playing their role in public administration in different capacities. Although west has done a remarkable job in terms of perishing the negative effects of gender discrimination but still there can be found a significant number of women complaining about the gender discrimination in public administration. Most of them complained that gender discrimination caused their performance to decrease and eventually they felt retarded. They said that throughout their professional career, they have faced a lot of gender discrimination. This shows that women in the west are also facing the curse of gender discrimination and that too in the public administration that is really crucial for any country and society. It is really important that a workplace should be depolarized and appreciates the both men and women. (Schumacher, 2009) It becomes even more important when it comes to public administration as negative effects of gender discrimination do not only affect the women but eventually they impart bad impact on the whole society as well. Public administration is related to public affairs and all the officials related to this sort of work should be focused only on their work. But when the employees will face issues like gender discrimination, it would be a tragic situation for the whole society. Gender discrimination creates a trust deficit among the women involved in public administration and eventually they are just unable to fulfill their duties in an appropriate manner. Works Cited Follett, M. P. (1926). The Giving of Orders. Krislov, S. (2003). Representative Bureaucracy. M.E Sharpe, Inc. MASLOW, A. H. (n.d.). A THEORY OF HUMAN MOTIVATION. McGregor, D. (n.d.). The Human Side of Enterprise. The Human Side of Enterprise . Schumacher, M. E. (2009). Foundations of Public Administration. Retrieved September 10, 2014, from http://www.aspanet.org: http://www.aspanet.org/public/ASPADocs/PAR/FPA/FPA-DIV-Article.pdf

Medieval Food :: Food Historical Essays

Medieval Food Food is something that all people have always and will always need to consume in order to survive and thrive. Not only this, but it is also has an important societal function. Food is an important part of celebrations and sometimes dictates roles in societies. In Medieval society food was important for banquets, what was eaten by a person could denote what class a person was from, and was often mentioned in the literature. For my project I presented desserts, bread, and a couple of drinks. As far as the bread is concerned I made one loaf using beer and one loaf using water. The desserts were a strawberry tart, and Daryols, which is basically a custard or pudding pie. I also made two alcohol drinks, Mead, though very weak, and spiced wine. Food is commonly mentioned throughout Old English and Medieval literature. In â€Å"Beowulf†, much of the action revolves around the mead hall where great banquets are held. In â€Å"Sir Gawain and the Green Knight†, the poem begins in the banquet hall and the Green knight first appears before King Arthur and his guests at a feast. Since most of the recipes which I used are from the 14th century I focused most of the literary aspect of my presentation on Geoffrey Chaucer’s â€Å"Canterbury Tales.† First of all the whole reason that the pilgrims tell their tales is because the inn keeper agrees to give the teller of the best story a free dinner at the end of the pilgrimage. Three characters, in particular, are described in the general prologue in relation to food, the nun or prioress, the franklin, and not surprisingly the cook. â€Å"Canterbury Tales† characters The Nun or Prioress is on page 218 of the Norton Anthology of English Literature, seventh edition volume one. Her passage discusses her impeccable manners. The Franklin is on page 223 of the Norton Anthology of English Literature, seventh edition volume one. His passage discusses his grand hall and all of the food he always has on hand and ready to eat in case someone shows up. The Cook is on page 224 of the Norton Anthology of English Literature, seventh edition volume one. This description discusses all of the utensils that the cook brought and what he plans to cook while the pilgrims walk across England.